Pelo que parece é meio russo, meio alemão...
"Born Russian, made German
This is also the experience of Markus Noeske, who saw a market gap for cheap SUVs in Western Europe. He started to produce an all-terrain vehicle from the Russian auto manufacturer Ulyanovsky Avtomobilny Zavod (UAZ) in the German town of Bad Nauheim.
The basics of this Baijah Taigah vehicle come from UAZ's Hunter.
Mr. Noeske, head of the company Baijah, has brought it to Germany, where it is adapted to Western standards (particularly in emissions). A Toyota motor is installed.
The vehicle is distributed in Germany; Italy; the Netherlands; Austria, and Switzerland. Sales are strongest in Italy, where from the beginning 40 distributors chose to offer the car.
In the future, Baijah wants to develop markets in Turkey and Greece.
The Baijah Taigah is something for individualists. "No one would sell his Volkswagen Golf to buy a Baijah," says Mr. Noeske.
"Many clients are High Potentials. For them, the Baijah is their fourth or even sixth car. Another big group is craftsmen who need it for trailers. Most surprising: 26% of all requests we get about the Baijah are from women! Mostly, they are working as craftspersons, too. There are many gardeners and farmers among them."
Mr. Noeske doesn't see himself as a promoter or even importer of Russian cars; far from it. He even warns against buying UAZ vehicles for sale in the Internet. On the company's website, he warns that these cars have considerable safety problems. Mr. Noeske said that he got the idea to buy the auto body in Russia because it was cheaper and well-suited to his plan to offer a cost-efficient four-by-four.
Nevertheless, the car's Russian roots probably helped in creating its unique image. In East Germany, people believed that Russian cars could surivive almost anything, said Mr. Noeske. And this in fact is what Baijah is promising.
"The picture we want to create in the minds of clients is one of a natural drive. The Baijah is a robust workhorse. It is jut unbeatable off-road. That's all. There isn't too much comfort to expect."
For many, the name Taigah evokes associations of driving through the Russian boondocks while cruising through Germany's mountains.
"Stinginess is cool" (Geiz ist geil), an advertising slogan of electronic trader Saturn in Germany, is seen as the motto for a whole generation; as a portrait of the German zeitgeist.
In the auto market, it has led to a new trend: while for the generation of today's pensioners the Mercedes was the popular status symbol, nowadays the new status symbols are economical cars with an individual touch - the ones which are "simply clever," as Skoda puts it."
in:
http://www.autoberza.info/autobrief/?lng=en-us&mode;=art_one&aid;=424&rid;=0http://www.autoberza.info/autobrief/?lng=en-us&mode=art_one&aid=424&rid=0
Deus criou o mundo mas viu que estava incompleto... faltava o UMM!
